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Koia

Sponsored · Exhibit 01 · Brownie Menu Card

Fudge brownie flavor, built for the days you train hard and eat late.

Indulgent fudge brownie flavor meets serious performance. Our Elite + Creatine Fudge Brownie shake delivers 32g of plant-powered protein with creatine, all without the dairy, sugar, or seed oils you don’t want. Fuel up and hit your protein goals.

Supporting strength and training days, one bottle at a time.

Dessert flavor. 32g of plant protein.

Elite + Creatine Fudge Brownie

  • Fudge Brownie flavor
  • 32g plant-powered protein
  • With creatine
  • No dairy, sugar, or seed oils
Elite + Creatine Fudge Brownie

DRINKKOIA.COM

Fudge Brownie, 32g protein

Shop Elite
Format
Menu-card split, product photo
Persona
Lifters who want dessert flavor without the dairy and sugar
Reason to buy
32g plant protein + creatine
Funnel stage
Middle of funnel
Product
Elite + Creatine Fudge Brownie
Lands on
Landing page

Why it should work. Product-first menu card puts flavor and the protein number side by side for people who already train.

Tests. Whether a flavor-led card beats a performance-led card for Elite.

Koia

Sponsored · Exhibit 02 · Performance Duo Seal

Two ways to stock the fridge, with the bundle already priced in.

Our Performance Duo is $84.99, marked down from $99.98 when you bundle. Bundle & save 15% off and skip the guesswork on what to stock in the fridge. Stock up. We’re not here to play hard to get.

Bundle it, save it, drink it.

Claim to confirm with brand: Confirm 15% off applies to this Duo

Performance Duo
BUNDLE & SAVE 15% OFF

Bundle & save 15% off

Performance Duo $84.99

DRINKKOIA.COM

Performance Duo, bundled and saved

Shop the Duo
Format
Offer on product photo
Persona
Repeat buyers ready to stock up on a bundle
Reason to buy
Bundle and save
Funnel stage
Bottom of funnel
Product
Performance Duo
Lands on
Landing page

Why it should work. A real bundle price with the struck-through price gives a bottom-funnel buyer a reason to act today.

Tests. Bundle offer against single-flavor creative at the bottom of the funnel.

Koia

Sponsored · Exhibit 03 · Gym Bag Lunchbox

Gym bag, lunchbox, morning smoothie: the chalkiness stays behind.

Koia isn’t just another protein. It’s creamy, craveable, low in sugar, and full of feel-good fiber. We leave the chalkiness (and the drama) behind, with no dairy, no hassle, and no compromise.

Our lineup fits wherever life takes you.

Gym bags

Gym bags

Lunchboxes

Lunchboxes

Morning smoothies

Morning smoothies

Gym bag. Lunchbox. Morning smoothie.

The chalkiness stays behind

DRINKKOIA.COM

Plant protein without the chalk

Explore All Products
Format
Three-photo collage
Persona
Busy people packing protein for the gym, lunchbox, and mornings
Reason to buy
Not that chalky stuff
Funnel stage
Top of funnel
Product
Elite Chocolate
Lands on
Landing page

Why it should work. Three use moments in one collage show the range without a single product pitch.

Tests. Use-moment collage against a single hero shot for cold audiences.

Koia

Sponsored · Exhibit 04 · Capri Splash Shipping

Tangy orange citrus, bright and bubbly, with Free Shipping.

Capri Splash is a splash of tangy orange citrus in a bright, bubbly blend that’s sweet, tart, and bound to steal your attention. It’s a Protein Soda for $39.99, and Free Shipping comes with it.

Sweet, tart, and a little attention-seeking.

Claim to confirm with brand: Confirm Free Shipping terms

Capri Splash
Free Shipping

Orange citrus. Bubbly. Free Shipping.

Capri Splash $39.99

DRINKKOIA.COM

Capri Splash, Free Shipping

Shop Capri Splash
Format
Offer on product photo
Persona
Soda drinkers curious about a protein soda in a citrus flavor
Reason to buy
Free shipping
Funnel stage
Bottom of funnel
Product
Capri Splash
Lands on
Landing page

Why it should work. Removing shipping friction on a first-try product speeds up the decision for a curious soda drinker.

Tests. Shipping seal versus a flavor-led hook on the same Protein Soda.

Koia

Sponsored · Exhibit 05 · Strawberry Ingredient Chips

Almond milk, three plant proteins, and no dairy in sight.

Our Strawberry shake is ready-to-drink deliciousness made from almond milk and a proprietary complete protein blend of brown rice, pea, and chickpea proteins. No dairy, no gluten, no soy. Vegan, kosher, and non-GMO.

Yes, all of our products are 100% vegan.

Strawberry
Read the label. Love the list.
  1. 1Almond milk
  2. 2Brown rice protein
  3. 3Pea protein
  4. 4Chickpea protein

DRINKKOIA.COM

Strawberry, 100% vegan

Shop Strawberry
Format
Product photo, ingredient chips
Persona
Plant-based drinkers who read the ingredient list first
Reason to buy
100% vegan
Funnel stage
Middle of funnel
Product
Strawberry
Lands on
Landing page

Why it should work. Ingredient chips answer the label-reader before they scroll away.

Tests. Ingredient transparency as a middle-funnel hook.

Koia

Sponsored · Exhibit 06 · Powder Pour Hero

Your favorite creamy Elite shake, now in powder form.

With 32g of plant protein and 6g of fiber, it’s built for muscle recovery, nutrient absorption, and performance. Blend it, shake it, or bake it to hit your protein goals with ease. Pour, blend, done.

Powder form. Same creamy Elite.

Claim to confirm with brand: Confirm 32g and 6g apply to this flavor

Elite Vanilla Protein Powder
Blend it. Shake it. Bake it.

32g

plant protein and 6g of fiber

DRINKKOIA.COM

Elite Powder, 32g plant protein

Shop the Powder
Format
Product hero
Persona
Smoothie makers and home bakers who add protein
Reason to buy
32g plant protein + creatine
Funnel stage
Middle of funnel
Product
Elite Vanilla Protein Powder
Lands on
Landing page

Why it should work. The pour shot sells the three ways to use the powder in one image.

Tests. Use-case hero for the powder against the ready-to-drink shakes.

Koia

Sponsored · Exhibit 07 · Love Letter Wall

We collect customer love letters. Here is one.

Misha wrote to us: “YOU WILL NOT REGRET BUYING THIS PROTEIN. I LOVE THE TASTE.” That is the kind of note we keep on our own page of customer love letters. Plant protein, but not that chalky stuff.

Write us a love letter for your chance to win!

Claim to confirm with brand: Confirm permission to reuse the letter

Elite Chocolate
CUSTOMER LOVE LETTERS

YOU WILL NOT REGRET BUYING THIS PROTEIN.

DRINKKOIA.COM

Customer love letters

See Customer Love
Format
Full-bleed photo
Persona
Shoppers who trust other customers’ words over ads
Reason to buy
Customer love letters
Funnel stage
Bottom of funnel
Product
Elite Chocolate
Lands on
Landing page

Why it should work. A real customer line is the strongest proof the brand already owns.

Tests. Customer words as a bottom-funnel closer.

Koia

Sponsored · Native 01 · Shake Wishlist Notes

What I want from a protein shake, in my notes app.

Our Strawberry shake has 18 grams of protein with only 4 grams of sugar. With low sugar, people often come to us wondering just how it’s possible our drinks are oh so sweet. That’s the point. Ready-to-drink, almond milk base.

Everything on the list, in one bottle.

Strawberry

Notes

My protein shake checklist

  • Not chalky
  • Low sugar, still sweet
  • No dairy
  • Complete plant protein

DRINKKOIA.COM

Strawberry: 18 grams protein

Check the label
Format
Notes app over product photo
Persona
People who keep a running list of what a protein shake must do
Reason to buy
Sweet without all the sugar
Funnel stage
Middle of funnel
Product
Strawberry
Lands on
Landing page

Why it should work. A phone-notes layout reads like a person, not an ad, and lists the real numbers.

Tests. Native notes format against the exhibit cards on the same low-sugar claim.

Koia

Sponsored · Native 02 · Chalky Chat Reply

Your friend asks the question every plant protein hears.

Koia is plant protein, but not that chalky stuff. Our shakes are sweet without all the sugar, creamy without the dairy, and packed with nutrients you’ll love. Send them a box instead of an explanation.

Answer it with a bottle, not a lecture.

Work Bestie

Is it that chalky protein stuff?

Strawberry

Plant protein, but not that chalky stuff.

Okay, send me the box.

DRINKKOIA.COM

Plant protein, not chalky

Shop the Lineup
Format
Message thread with photo
Persona
Plant-protein skeptics and the friends who answer them
Reason to buy
Not that chalky stuff
Funnel stage
Top of funnel
Product
Strawberry
Lands on
Landing page

Why it should work. The chalky question is the objection most plant-protein skeptics already have.

Tests. Objection-first chat format at the top of the funnel.

Koia

Sponsored · Native 03 · Pumpkin Pudding Notes

Notes from a fall fridge: pumpkin chia pudding, sorted.

Our pumpkin chia pudding: 1/4 cup chia seeds and 1 cup Koia Pumpkin Spice Protein Shake. Cover and refrigerate for at least 4 hours or overnight, allowing the chia seeds to absorb the liquid and form a pudding-like texture.

Cover it, chill it, spoon it up tomorrow.

Pumpkin Spice

Notes

Pumpkinify your fall recipes

  • 1/4 cup chia seeds
  • 1 cup Koia Pumpkin Spice Protein Shake
  • Cover and refrigerate
  • At least 4 hours or overnight

DRINKKOIA.COM

Pumpkin Spice chia pudding

See the recipe
Format
Notes app over product photo
Persona
Meal-prep fans who like easy fall recipes
Reason to buy
Sweet without all the sugar
Funnel stage
Middle of funnel
Product
Pumpkin Spice
Lands on
Landing page

Why it should work. A recipe note is saveable and shows a use beyond drinking from the bottle.

Tests. Recipe content as a middle-funnel reason to buy a seasonal flavor.

Koia

Sponsored · Native 04 · Sunday Camera Roll

Camera roll, Sunday evening: hot chocolate with the protein built in.

One sip of our Elite Chocolate shake and you’ll realize we’ve changed the chocolate protein game. It’s everything you love about chocolate, minus the dairy, sugar, or guilt, with 32g of plant-powered protein. We have a protein hot chocolate recipe too.

Save this one for Sunday.

Elite Chocolate
RecentsSunday
eveningEdit

Hot chocolate, now with protein

DRINKKOIA.COM

Protein hot chocolate recipe

Shop Elite Chocolate
Format
Camera-roll share
Persona
Chocolate lovers who want a protein shake without the guilt
Reason to buy
32g plant protein + creatine
Funnel stage
Top of funnel
Product
Elite Chocolate
Lands on
Landing page

Why it should work. A shared camera-roll shot feels like a friend’s recommendation and links to a real recipe.

Tests. Recipe-led entry point for Elite Chocolate.

Koia

Sponsored · Native 05 · Citrus Or Watermelon

Pick one. Citrus orange or watermelon lime?

Capri Splash is tangy orange citrus, sweet, tart, and bubbly. Pink Twist is juicy watermelon and zesty lime in a flirty, refreshing blend you’ll fall hard for. Two protein sodas, one vote. All of our products are 100% vegan.

Vote first, then pick your flavor.

Capri Splash
Pink Twist

Orange citrus or watermelon lime?

Capri SplashPink Twist

DRINKKOIA.COM

Capri Splash or Pink Twist

Vote and shop
Format
Stories poll
Persona
Fizzy drink fans choosing between citrus and watermelon
Reason to buy
100% vegan
Funnel stage
Middle of funnel
Product
Capri Splash
Lands on
Landing page

Why it should work. A two-option poll invites a tap and shows two flavors at once.

Tests. Which Protein Soda flavor pulls more votes and clicks.

Koia

Sponsored · Meme 01 · Chalky Drake

Plant protein shouldn’t taste like chalk.

Powder in a shaker, a chalky aftertaste, a promise to try again tomorrow. We built Koia to skip that part. Creamy, craveable, low in sugar, and full of feel-good fiber, our Chocolate Protein Powder leaves the chalkiness behind.

Pick the one that tastes good.

Chalky out. Creamy in.

Drake Hotline Bling meme about Koia

Chalky plant protein

Plant protein, but not that chalky stuff

Koia

DRINKKOIA.COM

Chocolate Protein Powder

Shop Powders
Format
Meme template, product swapped in
Persona
People who gave up on chalky protein powder
Reason to buy
Not that chalky stuff
Funnel stage
Top of funnel
Product
Chocolate Protein Powder
Lands on
Landing page

Why it should work. Humor on the most common complaint about plant protein.

Tests. Meme format versus native chat for the chalky objection.

Koia

Sponsored · Meme 02 · Wandering Eye Soda

Every fizzy drink fan has a wandering eye. Here’s why.

Pink Twist is a twist of juicy watermelon and zesty lime in a flirty, refreshing blend. And if you’re comparing, Fizzy Favorites brings clear plant protein, prebiotic fiber, and smooth, fizzy flavor, a pop worth committing to.

A pop worth committing to, and all of our products are 100% vegan.

Pink Twist caught my eye

Distracted Boyfriend meme about Koia

Pink Twist: juicy watermelon and zesty lime

Me, loyal to my usual fizzy drink

The usual fizzy drink

Koia

DRINKKOIA.COM

Pink Twist protein soda

Try Pink Twist
Format
Meme template, product swapped in
Persona
Fizzy drink loyalists tempted by a protein soda
Reason to buy
100% vegan
Funnel stage
Top of funnel
Product
Pink Twist
Lands on
Landing page

Why it should work. Category contrast without naming a competitor, in a format people already share.

Tests. Soda-switch meme for cold audiences.

Koia

Sponsored · Meme 03 · Brownie Or Cinnamon

The hardest decision of your training week.

Fudge Brownie or Cinnamon Roll? Both Elite + Creatine flavors deliver 32g of plant-powered protein with creatine, all without the dairy, sugar, or seed oils you don’t want. The only real choice is sweet brownie or sweet cinnamon.

Fuel up. Pick one. Pick the other tomorrow.

Brownie or Cinnamon Roll?

Two Buttons meme about Koia

Elite + Creatine Fudge Brownie

Elite + Creatine Cinnamon Roll

Me, picking tomorrow’s shake

Koia

DRINKKOIA.COM

Fudge Brownie or Cinnamon Roll

Pick a Flavor
Format
Meme template, product swapped in
Persona
Gym regulars who hate picking between two good flavors
Reason to buy
32g plant protein + creatine
Funnel stage
Middle of funnel
Product
Elite + Creatine Cinnamon Roll
Lands on
Landing page

Why it should work. A flavor dilemma meme shows two products and the same protein claim.

Tests. Two-flavor choice versus single-flavor ads.

Koia

Sponsored · Meme 04 · Breakfast Brain

Most people load up on protein at dinner. Sound familiar?

Most people barely get any protein at breakfast, then wonder why they’re starving by 3pm. Koia Elite Protein Shakes pack a hefty 32g of protein per serving, a fantastic option for fueling muscle recovery after an early morning workout.

Start the day with a shake that has 32g of protein.

Protein at breakfast, big brain

Expanding Brain meme about Koia

Load up on protein at dinner

Barely any protein at breakfast

Starving by 3pm

A shake with 32g of protein in the morning

Koia

DRINKKOIA.COM

Elite Chocolate, 32g protein

Shop Elite
Format
Meme template, product swapped in
Persona
Early workout people who skip breakfast protein
Reason to buy
32g plant protein + creatine
Funnel stage
Top of funnel
Product
Elite Chocolate
Lands on
Landing page

Why it should work. The breakfast gap is a relatable habit that leads straight to the Elite number.

Tests. Habit-based meme versus product-first creative.

Koia

Sponsored · Meme 05 · Buff Koia Strawberry

Swole Koia vs. chalky stuff: it’s not close.

Our Strawberry shake: 18 grams of protein with only 4 grams of sugar, made from almond milk and a complete protein blend. Sweet without all the sugar, creamy without the dairy. The chalky stuff can’t keep up.

Plant protein, but not that chalky stuff.

Sweet without all the sugar

Buff Doge vs. Cheems meme about Koia

Koia: sweet without all the sugar

That chalky stuff

Koia

DRINKKOIA.COM

Strawberry vs. the chalky stuff

Shop Strawberry
Format
Meme template, product swapped in
Persona
Plant protein fans who want sweet without all the sugar
Reason to buy
Sweet without all the sugar
Funnel stage
Middle of funnel
Product
Strawberry
Lands on
Landing page

Why it should work. Strong-versus-weak contrast carries the low-sugar claim without naming a competitor.

Tests. Low-sugar message in meme form.

Koia

Sponsored · Meme 06 · Change My Mind Koia

Hot take: plant protein can taste good. Change our mind.

Koia is the protein that finally gets it right. Creamy, craveable, low in sugar, and full of feel-good fiber, with no dairy, no hassle, and no compromise. We’ll hold the sign. Bring your best argument and a bottle.

Debate over. Pick a flavor.

Plant protein can be creamy

Change My Mind meme about Koia

Plant protein can be creamy, craveable, and not chalky

Koia

DRINKKOIA.COM

Creamy plant protein, no dairy

Find Your Flavor
Format
Meme template, product swapped in
Persona
Plant protein doubters who have been burned before
Reason to buy
Not that chalky stuff
Funnel stage
Top of funnel
Product
Vanilla Bean
Lands on
Landing page

Why it should work. A debate sign invites doubters to engage with the claim.

Tests. Debate meme versus drake for the same objection.

Photography and product names belong to Koia. Every ad lands on a page in this package. Memes use real, recognizable templates with Koia product photography composited in; template rights to clear before running. Hooks, personas and the texts shown inside memes and chats are proposed, not real customer quotes.